The Web Design Trendbook – 2021

The clock to 2021 is ticking, and while the current year didn’t see many trends in the real world, it saw a series of progressions in the virtual. With the digital industry maturing each day, designers stay on toes to adapt to better technologies and consumer patterns. The web-design that was once appealing and effective could come across as mundane and outdated just months down the line.

After analyzing the expected innovation in technology and popular work seen by designers this year, our team has projected the following for the trendbook of 2021:

Humanize Your Designs

With seamless experiences on digital, the lines between the virtual and real worlds are rapidly blurring. The industry no longer sees computerized designs as a compulsion, in fact, illustrations and free-hand elements are now encouraged. Such humanistic additions resonate with visitors while maintaining exclusivity in the industry.

Additionally, we also foresee a transition from the use of geometric shapes to the use of organic shapes in designs. These asymmetrical and fluid shapes are a great way to avoid monotonous section breakers.

Dark Mode

The dark mode feature grew a large fan base within just a few years since its launch. Many platforms and software are empowering their backends to facilitate or better their usability of this mode. According to our research, the acceptance of this feature will record an upward trend mainly due to its benefits. For users, it reduces eye strain, and for designers, it accentuates the design elements with a touch of modernity.


The increased acceptance and usage of video in a brand’s communication has been the topic of discussion for quite some time now. In the past, websites generally included videos via embedding a YouTube link; however, these days, smart videos are the new normal. Both eye-catching and engaging, these videos allow a fun visual representation of the brand.

Chatbot – A Brand’s Digital Face

Chatbots are a common term in web strategies now, and with machine learning becoming more sophisticated each day, their use will only continue to grow. Designers must dive into the tenets of a brand to illustrate a digital character that resonates with it.

Minimalism & Negative Space

They say too much information will make your brain choke; in the case of web design, nothing scares off a visitor faster than an information overload (except, a snail-paced loading time). Minimalism has and always will remain aesthetic; even a content-heavy website could look appealing with optimum use of compartmentalization and white space.

Photos X Graphics

Popular on social media, the use of overlapped graphics and images adds drama to the otherwise cliched content. This trend is quickly gaining popularity on web pages, and we don’t see it stopping anytime soon.

Delve into the world of 3D

As the theatrics of Augmented Reality and Virtual Reality gain momentum, immersive designs and experiences come to the forefront. Such innovative elements don’t just speak for your expertise but also interest the user. Currently, some popular features of this trend are shadows, layers, and floating elements.

Gradients & Effects

Designers have always loved to play with colourful and creative palettes; while gradients remain an old inclusion to the trendbooks, we predict higher usage of effects. From the array of options available to a designer’s expertise, the Frosted Glass Effect is the current favourite for many. /p>

Animations & Interactions

Experienced a design move on screen while hovering over it with the mouse? Those are micro animations designed to engage users that help them manoeuvre through the website. While the use of animations in a website is quite common now, the creative aspect involved in designing each element assures exclusivity. With new solutions and better software in the industry, we foresee a tremendous growth for this trend. Interactions could also exclude animations. Polls and quizzes could be a fun and unique way to communicate with users.

Inform through Infographics

Nothing validates information like statistics, and if put together well, this data induces a sense of credibility and dependability towards the business/ brand. Visualization of data, if relevant to an industry, is often done through infographics and graphs. While their designs may evolve with time, these elements are crucial to web strategy.

The Changing fonts of Typography

Gone is the time when designers shy away from experimenting with the classics; these days, the quirky themes and formats of typography replace the mundane idea of an image-heavy page.A bold, quirky font coloured in neutral shades could be just the secret to get a user’s attention!

In summation, the virtual world is dynamic and thriving; while we foresee these trends in 2021, we can only wait to experiment with innovations that the future has in store for us!